South Alabama is doing more than keeping up with the changing game—it’s stepping ahead.
The athletics department just launched the Loyal, Strong & Faithful Fund, a bold move aimed at strengthening its future in a world where college athletes will start sharing in the revenue they help generate.
This isn’t just about staying relevant. It’s about thriving in a new landscape, building programs that can compete on bigger stages, and giving athletes the tools to succeed on and off the field.
What the Fund Really Does
The new fund is built to support one thing: South Alabama’s student-athletes. That means better tools for recruiting, stronger chances of keeping top players, and real backing for the coaches who shape the programs.
It’s all inspired by the school’s fight song, tying the whole mission back to school pride.
When you support this fund, you’re fueling the strength and grit that South Alabama has always been known for.
You’re helping lay the foundation for long-term wins.
How It’s Different From the Past
Back in 2022, the Jags Impact Collective got things rolling on NIL (name, image, and likeness) support.
That effort worked around the fact that the university couldn’t directly manage NIL efforts. That’s changed.
Now, the school itself can handle the funds, giving donors a clearer, more official path to support the programs they love.
This shift means more organized efforts, new fundraising events, and smarter ways to generate income.
The university is taking full control to make the impact even stronger.
Where the Money Goes
Donations to the Loyal, Strong & Faithful Fund go straight to student-athletes. Supporters can give to the general athletics program or pick a specific sport to back—but funds can’t go to individual athletes.
This keeps the playing field fair and focused.
Plus, all contributions are tax-deductible. The fund replaces TheLinkU platform previously used by the Jags Impact Collective.
So for anyone wondering how to support recruiting and retention? This is now the best way to do it.
Why This Matters Now
College sports are changing fast. Schools that don’t adapt risk falling behind. By setting up this fund, South Alabama is showing it’s ready to compete—and stay competitive.
The move isn’t reactive. It’s proactive.
For the athletes dreaming of championships and fans hoping to see their teams climb higher, this is the kind of step that can make a real difference.
It opens doors, levels the field, and sets the tone for what’s coming next.
Want to Help the Jags Win Bigger?
Supporters can start giving now through the new Loyal, Strong & Faithful Fund. It’s an easy way to back the athletes you love watching—and it’s going to matter more than ever as college sports keep evolving.
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