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Flora-Bama Polar Bear Dip
January 1 All day
The Flora-Bama Polar Bear Dip offers an unforgettable way to kick off the new year along the Gulf Coast. Held at noon on New Year’s Day, this popular tradition invites participants to take a plunge into the brisk waters of the Gulf of Mexico alongside thousands of others.
Groups, families, and individuals arrive in a variety of attire, from costumes to swimsuits and even wet suits, ready to embrace the refreshing saltwater. Those who fully submerge are rewarded with a complimentary draft beer and a hearty New Year’s lunch featuring ham, black-eyed peas, greens, and cornbread.
This lively event is the perfect follow-up to New Year’s Eve celebrations at the Flora-Bama, promising a spirited start to the year ahead.
The Flora-Bama Polar Bear Dip begins with early arrivals as soon as 9 a.m., as participants gather to enjoy New Year camaraderie and the festive atmosphere. The main event—the dip into the Gulf of Mexico—takes place precisely at noon on New Year’s Day, behind the Flora-Bama.
After the plunge, participants are invited to continue the celebration inside the Flora-Bama, where live music will play throughout the day and into the night. Those who take part in the dip are treated to a free draft beer and a traditional New Year’s meal featuring ham, collard greens, and black-eyed peas.